capred
Funding opportunities

Position : Request For Proposals for Social and Behaviour Change Campaign in Clean Water Supply

Announcement Description

 

1. Background

1.1. CAPRED

 

Funded by the Australian Department of Foreign Affairs and Trade (DFAT) and implemented by Cowater International, the Cambodia Australia Partnership for Resilient Economic Development (CAPRED) is Australia's flagship bilateral economic development program in Cambodia. CAPRED is informed by extensive consultations with key stakeholders in the Royal Government of Cambodia (RGC) and the private sector.

 

Building on a 70-year legacy of Australia's investment in Cambodia's economic and human development, CAPRED focuses on three technical domains: Agriculture and Agro-Processing; Trade, Investment and Enterprise Development; and Infrastructure Development; and three cross-cutting themes: Gender Equality, Disability and Social Inclusion (GEDSI); Climate Resilience; and Policy Support.

 

1.2. About Social and Behaviour Change Campaign in Clean Water Supply

 

The Ministry of Industry, Science, Technology & Innovation (MISTI) is partnering with CAPRED to implement a strategic behaviour change initiative focused on the importance of clean water and the infrastructure that facilitates it.

 

The campaign aims to increase communities' understanding about the importance of clean water, to accelerate new connections of clean, piped water, and to enhance the collaborative effort for water source extraction and water infrastructure asset protection.

 

Key focus areas are as follows:

 

  • Value of Clean Water - Raising awareness of the importance of using clean, piped water and promoting clean water connections.
  • Critical Role of Clean Water Supply Businesses - Enhancing appreciation for the social benefits of water supply services in communities.
  • Water Source Management - Encouraging collaborative efforts among stakeholders in water resource management for clean water supply.
  • Water Infrastructure Asset Protection - Highlighting the importance of infrastructure sustainability and damage prevention.

 

Bid Components

 

CAREER CATEGORY: Call for Proposals

LOCATION: Phnom Penh

RFP Number: RPF25-047

Project Name: Social and Behaviour Change Campaign in Clean Water Supply

Domain Name: Communications and Infrastructure domains

Assignment Duration: 4 months (Stage 1)

 

2. Purpose

 

 

CAPRED seek to engage a consulting firm or consortium of partners posing strong skill sets to deliver a specific scope of work under Stage 1 only, which includes research and campaign planning.

 

3. Procurement Plan

 

This RFP only requires the submission of a full technical and financial proposal to cover all of Stage 1 requirements.

Preferably, the selected Stage 1 supplier will also deliver Stage 2 (the production and roll-out of campaign content in line with the outcomes of Stage 1). As such, Stage 2 requirements are included in this RFP for applicants to gauge their capacity to execute them.

 

A proposal for Stage 2 is not required, as the scope, activities and deliverables for Stage 2 will be informed by the outcomes of Stage 1. However, applicants should demonstrate in their submission that they have the broad capacities to complete Stage 2. Confirmation of tasking and funding for Stage 2 will be contingent on the successful completion of Stage 1, as defined in the signed agreement. The successful completion of Stage 1 does not necessarily guarantee selection for Stage 2.

 

Due to the scope and complexity of the campaign, the assignment will be managed flexibly, with ongoing assessment of performance and contextual realities to inform any needed adjustments to responsibilities or approaches.

 

Please click Attachment below for more information.

 

5. Qualifications or Specialised Knowledge/Experience Required

This assignment requires a multidisciplinary team with expertise in social and behaviour change communication (SBCC), strategic communication, research and water supply. The consulting firm or consortium should include personnel with the following competencies and qualifications:

  • Accreditation
    • A company with formal registration and other legal compliances.
  • Social and behaviour change communication
    • Bachelor's degree in communication, social sciences or a related field.
    • Extensive experience in SBCC campaign design, implementation and evaluation.
    • Proven expertise in applying SBCC models and frameworks to develop effective campaigns.
    • Strong understanding of audience segmentation and message tailoring for behaviour change.
    • Experience working with government, development partners and local communities.
    • Experience working in rural settings in Cambodia.
  • Research
    • Bachelor's degree in economics, social sciences or a related field.
    • Extensive experience in designing and conducting qualitative and quantitative research.
    • Proven expertise in research methodologies, including surveys, focus groups and key informant interviews.
    • Extensive experience in data analysis, using tools such as SPSS, Stata or qualitative coding software. Experience working in rural settings in Cambodia.
  • Water supply
    • Bachelor's degree in economics, water or environment engineering, social sciences or a related field.
    • Extensive experience in Cambodia's water supply sector, particularly in rural and peri-urban contexts.
    • Strong knowledge of water infrastructure, service provision models and regulatory frameworks.
    • Experience working with government agencies, water operators and community-based water initiatives. Experience working in rural settings in Cambodia.
  • Other Competencies:
    • Demonstrate integrity and high ethical standards.
    • Display sensitivity and adaptability towards culture, gender, religion, race, nationality and age.
    • Treat all people fairly without favouritism.
    • Fulfil obligations to GEDSI sensitivity.
    • Zero tolerance for sexual harassment.
  • Strictly comply with DFAT Child Protection Code of Conduct and policy (https://www.dfat.gov.au/sites/default/files/child-protection-policy.pdf).
  • Experience in stakeholder mapping and engagement for planning campaigns.
  • Knowledge of communication channels and media strategies for SBCC.
  • Ability to create evidence-based strategic recommendations for campaign development.

 

 

Submission Requirements

 

6. Evaluation criteria

 

  1. CAPRED will use an objective process to evaluate each proposal. The proposals and responses will be evaluated based on the following criteria. These are not listed in order of importance.
  2. Compliance with this Request for Proposals (RFP).
  3. Understanding of and ability to meet the requirements and deadlines as specified.
  4. Supplier expertise and experience with delivery of similar projects.
  5. Expertise of individuals and overall team nominated to deliver the services. CAPRED reserves the right to reject any individual who is proposed and to ask the supplier to provide an alternative.
  6. Past performance relevant to this RFP (as determined by referee checks).
  7. Relevant examples of previous work.
  8. Proposed fee charged for the services.

 

7. How to Apply

 

The proposals including the Technical and Financial Response Form must be submitted no later than 5 p.m. (Phnom Penh time), 2 May 2025 by email with 'SBCC Campaign in Clean Water Supply' in the subject line. Any proposals submitted after this time and date will not be considered.

 

An industry briefing for this RFP will be held from 9:00 a.m. to 11:00 a.m. on 25 April 2025. Interested participants must register by emailing at least one day in advance. In person and online briefing is possible.

 

The applicant is required to submit the Response Forms in English (form provided separately), and with an indication of a daily rate for each task/service. The rate should include any and all costs to carry out the work in the specified locations, aligned with the key task and activities in Stage 1 only. In addition to the proposal fee, the applicant should also detail any other relevant assumptions or required terms.

 

Applicants with a consortium of partners possessing strong skill sets that cover both Stage 1 and Stage 2 of the project are highly encouraged to apply.

 

CAPRED is available to answer questions or provide more details on the scope of work. Please send to email with "SBCC Campaign in Clean Water Supply- Enquiry" in the subject line.

 

ATTACHMENT

RFP25-047 Financial Response Form - SBCC in Clean Water Supply

 

RFP25-047 Technical Response Form - SBCC in Clean Water Supply